When Logically CEO Joshua Skeens gave the opening keynote at the recent LogicON 2023 summit, one of the themes of his talk was the current and future impact of artificial intelligence (AI) on today’s businesses.
Specifically, Skeens spoke to the fact that AI increases both efficiency and risk for businesses. As AI technology becomes more widely adopted in the workplace, businesses will be able to automate routine tasks and free up staff to work on innovative, more strategic projects. However, security teams will also need to redefine how they approach cybersecurity because the malicious actors are also using AI.
The global AI market sat at $136.6 billion in 2022 and is projected to reach almost $2 trillion by 2030. With AI expected to drive the future of business, leadership needs to think strategically about leveraging AI to maximize benefits to the company while mitigating existing and emerging AI cybersecurity risks.
Leveraging AI to Improve Business Processes
AI positively impacts business outcomes by increasing access to automation, data analytics, and business insights. As a result, many companies see significant improvements in several key areas.
Efficiency and Productivity
AI streamlines repetitive tasks such as scheduling appointments, entering data, and answering common customer questions, freeing up resources for more strategic tasks.
AI algorithms can process, analyze, and interpret enormous volumes of data quickly, providing leadership with extensive data sets to drive business decisions.
AI chatbots provide around-the-clock access to customer support and query responses, elevating the customer experience and increasing customer satisfaction and brand loyalty.
How Threat Actors Use AI to Target Businesses
Cybersecurity threats are constantly evolving. With the help of AI, even novice threat actors can create campaigns that are hard for IT teams to detect and neutralize with traditional cybersecurity solutions.
For example, phishing emails used to be easy to call out because of generic greetings, poor spelling, and lack of grammar. Lately, we are seeing AI-generated phishing emails that use flawless language, real information about the recipient, and formats that look identical to emails from trusted businesses. These emails are harder to identify as fake, increasing the likelihood an employee will fall for the scam.
Cybersecurity researchers are closely studying how AI can be used for malicious activities, and the results are sobering:
- A study at Cornell University used a deep learning model to analyze the sound of keystrokes over a Zoom call and determined passwords with more than 90 percent accuracy.
- A series of proof-of-concept attacks demonstrated the success of using polymorphic Python executables to circumvent ChatGPT security features and deploy a keylogger that is practically undetectable by standard endpoint detection and response (EDR) solutions.
How Businesses Can Use AI-Driven Cybersecurity to Fight Back
The potential threat of AI-driven cyberattacks is prompting many organizations to explore the benefits of AI within the scope of their security operations center (SOC).
AI enhances your SOC’s threat detection and response capabilities by:
- Making it possible to analyze large amounts of data in real time.
- Utilizing machine learning algorithms to identify patterns and anomalies that might otherwise go unnoticed.
- Automating repetitive, time-consuming tasks within the SOC.
- Enabling security teams to spend less time on routine tasks, such as log analysis, and more time on complex security issues.
- Combining real-time and historical views of security events to plan for and predict future attacks.
- Providing actionable insights that accelerate incident response times and reduce the impact of security breaches.
- Bridging skills gaps created by a shortage of cybersecurity talent.
Quick Look: AI-Driven SOC in the Wild
SentryXDR, Logically’s SOC as a service (SOCaaS), leverages machine learning and AI to detect and respond to known and unknown threats.
Built on Seceon’s powerful aiSIEM platform, SentryXDR offers 24/7 proactive defense monitoring and alerting and a 360-degree view of your network activity, allowing your SOC team to detect suspicious activity and respond in real time.
Logically’s security information and event management (SIEM) services and award-winning SentryXDR technology deliver a comprehensive cybersecurity posture that leverages:
- Elastic computing power
- Dynamic threat models
- User and entity behavioral analytics (UEBA)
- Threat intelligence feeds
- Advanced machine learning
- AI with actionable intelligence
- Proprietary feature engineering
- Anomaly detection algorithms
Use AI to Get Future Ready
As threat actors find new ways to harness the power of artificial intelligence, business leaders need to prepare to fight AI with AI.
Future-proof your cybersecurity strategy against the new generation of threats by leveraging AI cybersecurity technology, including SOCaaS, to effectively analyze, correlate, detect, and respond to known and emerging threats.
Want to identify vulnerabilities and secure your sensitive data? Speak with one of Logically’s cybersecurity experts and schedule your security assessment today!